Role Of Consumer And Manufacturers In Product Innovation - 275 Words

Role Of Consumer And Manufacturers In Product Innovation (Essay Sample) Content: ROLE OF CONSUMER AND MANUFACTURERS IN PRODUCT INNOVATIONNameInstitutionCourseDateThe articles discuss the role of the organization and the lead users INNOVATION. Among many firms and lead users, INNOVATION is seen as a concept that is purely strategized and formulated by the manufacturers. However, the HETEROGENEITY of users makes innovation a process that involves consumers and the users of the product. The article demonstrates that DEMOCRATIZATION of INNOVATION is the only way that will make a product fit for all the consumers as they have varying HETEROGENEITY. The move will bring in increased satisfaction. The product will have the advantage of catering to the fashion industry in a personalized way. In addition, the functionality will improve through the use of design such as that of the remote control.Lead users INNOVATION of the Apple product has different needs while purchasing the product. DEMOCRATIZATION of INNOVATION of the product is a significant requireme nt for the users. Increased closeness between products the lead users of the apple products have resulted in the personalization of the products(wearing the product in the body).Unlike the previous version of Apple items, it comes with the range of benefits to the user like -GPS and Wi-Fiber, remote control and NFC technology that will provide comfortable and efficient communication. The pricing of the products will be on purely premium service. It will ensure it covers HETEROGENEITY of users leads users to buy the products based on his uses. The entry of the products in the fa...